We turn cold lists into pipeline
Cold email that reads like it came from a real person - because it does. No templates. No marketing speak. Peer-to-peer outbound backed by data nobody else has, sent from infrastructure that actually reaches the inbox.
Built for
Companies that trust us with their pipeline
This is what $85M in pipeline looks like
Every dollar of pipeline starts with a reply like these. Real responses from real campaigns. Company names removed.
“Yes I would be glad to sell. I have recently had it valued at 8.76 mill.”
“Had an offer a few years back that was low - 28 million. I was looking for closer to 38.”
“Going to cost 6 million to buy me out.”
“I completed a form yesterday on your site for a POS system demo. Can I get the pricing as well? Do you have availability on Monday?”
We've seen this a hundred times
Three things that kill your reply rate. Every time.
Bad data
You're blasting the same recycled lists every other agency and company uses. Apollo, ZoomInfo, Grata - same data = same noise = no replies.
Custom data built for your ICP. More targeted, cleaner, and verified before we send.
Emails in spam
No infrastructure, no warming, no monitoring. Most cold emails never reach the inbox.
Enterprise email infrastructure with full deliverability from day one.
Weak messaging
Generic templates that read like every other SDR. Prospects spot mass outreach from the first line.
Every email written by humans who study your buyer. No templates. No sequences ripped from a course.
Exactly how we generate pipeline
No hand-waving. No black box. Here's exactly what we do, week by week.
We build your data engine
- Define your ICP down to title, company size, industry, and the specific criteria that matter to you
- Source and verify contacts. Emails tested, phones validated, bad data removed
- Enrich with data you can't get from Apollo: owner age, succession timing, funding rounds, hiring patterns
- Set up multi-domain email infrastructure with SPF, DKIM, DMARC
- Begin domain warming - 14-day ramp to full deliverability
We launch precision campaigns
- Write 3-5 email sequence variants based on your value prop and prospect pain points
- A/B test subject lines, opening lines, CTAs, and send times
- Launch first campaign - typically 500-1,000 emails in week one
- Monitor deliverability in real-time: bounce rates, spam complaints, inbox placement
- Iterate messaging based on open rates and reply sentiment
Pipeline flows in
- Qualified prospects reply directly to you ready for a real conversation
- We tag and categorize every reply: interested, timing not right, referral, not interested
- Weekly reporting: emails sent, opens, replies, positive reply rate, pipeline generated
- Continuous list expansion - new targets added monthly as data refreshes
- Campaign optimization never stops. We test new angles, segments, and messaging every cycle
Two things. Done right.
Cold email and custom data. End to end.
Visbl vs. the alternatives
| Visbl | Hire an SDR | DIY | |
|---|---|---|---|
| Monthly cost | Starts at $2K/mo | $6-8K/mo (salary + tools) | $500/mo (tools only) |
| Time to first results | 2-4 weeks | 3-6 months | Unknown |
| Data quality | Custom-built, verified | Same Apollo list as everyone | Whatever you can find |
| Deliverability | Enterprise infrastructure | Their personal setup | Hope for the best |
| Scalability | Unlimited | 1 person's capacity | Your spare time |
What this looks like in practice
Real campaigns. Real numbers. Anonymized where required.
Viking Mergers & Acquisitions
Built a dedicated origination channel for Viking M&A to engage privately held business owners across the Southeast and Mid-Atlantic. 2.5x higher positive reply rates than their previous efforts, with lower cost per conversation and consistent pipeline.
Fizzy
Fizzy needed to get their product into retail stores fast. We built a targeted outreach campaign to store buyers and owners that generated 75 stores requesting information and samples within 60 days.
Firmable
Firmable is Australia's biggest B2B data provider. They leveraged Visbl to build outbound coverage in the U.S. market, a new geography where they had no existing presence or brand recognition.
Valorem Capital
Valorem Capital needed off-market deal flow targeting manufacturing companies. We sourced and engaged business owners directly, resulting in a hardware manufacturing company under Letter of Intent within 90 days of campaign launch.
“The competitor data is huge leverage for us. We crafted our messaging around it with the help of Zach and booked 4 meetings in month 1.”
Alex Irigoyen, Cofi.ai
“The data Visbl pulled for us was stuff we'd never seen before. We started getting replies from people we didn't even know existed.”
Chadd Roadarmel, Atlantic Culinary Environments
“The data is awesome, nobody else has this. We tried Clay to do something similar but it ended up being way too labor intensive. Helped me get market feedback way quicker.”
Luis Tsilimos
“Visbl is just smart prospecting. I run an agency and used it for a few of our clients. They were instantly excited. They could see real potential prospects in their local markets.”
John Schatz, Eclipse
“If you're in M&A / PE / IB, especially targeting micro to small business, definitely reach out to Zach. He's able to create a very robust funnel but most importantly can deliver results quickly, and has the evidence to prove it.”
Patrick Collins, Novaro Capital
“Zach just gets it. If you need outbound that actually works, talk to him.”
Nick Sanchez, GreenHub
Where we do our best work
We work with B2B companies across industries, but these are where we have the deepest expertise and strongest results.
Free tools that actually help
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